Creative Design for Digital Marketing Course

Duration: 7 Weeks
Running on a Thursdays – Dates: 04.11.2021, 11.11.2021, 18.11.2021, 25.11.2021, 02.12.2021, 09.12.2021, 16.12.2021.
Time: 6pm-7pm (Week 1), 6pm-8pm (Weeks 2-7)
Location: Online via Zoom 

Course Overview:

This course is for learners who are interested in gaining a basic understanding of marketing and audiences across digital platforms. Great if you are interested in developing creative skills, setting up your own business, developing your skills for a future job, further education or career opportunities.  

Topics Covered:

  • Understanding Target Audiences
  • Developing Brand Awareness
  • How to Identify and Research Competitors 
  • Introduction To Marketing Platforms
  • Creating Basic Graphics for Online Marketing Materials
  • Industry expert guest speaker (Q&A)
  • Identifying career paths in Digital Marketing

Attendance:​ 

This course consists of 7 weekly sessions; the first is 1 hour long (to allow for both enrolment and delivery time), and the remaining 6 sessions are 2 hours each.

How Will I Be Assessed?

This is a non-accredited course, however, linked to the Recognising and Recording Progress and Achievement (RARPA) framework you will be expected to build up a portfolio that will be assessed by your tutor against the course criteria.

There will be a variety of activities and it is a great opportunity to meet new people. You will be given supportive feedback from your tutor on a weekly basis to help you develop your skills. 

During these sessions, you will be encouraged to further enhance your skills and knowledge outside of the classroom, by completing the iDEA (inspiring digital enterprise award) award Silver.

What Are The Entry Requirements?

You will be required to complete some written work as part of this course which will require a good basic understanding of English and Maths. You will also need to be able to work on multiple tabs on a computer at once and have a good basic understanding of using different software packages such as Word (Microsoft), Google docs, Pages (Mac OS), internet browsers etc. 

Participants will be required to set up online social network accounts (e.g. Facebook, Twitter, Instagram, etc.) and accounts on other online marketing systems (e.g. Email Marketing, Graphic Editing Apps, Social Media Management Tools). You will not be able to complete the course without this – but we will advise you which accounts you will need during the course.

Who is Eligible to Apply for a Place?

To be eligible to apply for this course you must:

  1. Live in Halton Borough – Cheshire
  2. Be aged 19+
  3. Be unemployed
  4. Legally a resident in the UK and able to take up paid employment in an EU member state

If you’re not sure if this course is for you, then please contact us to discuss these requirements. You can email us at info@makodigitalarts.org.uk, or call us on 0151 345 1419

Are there any Technical Requirements?

Due to the sessions being of a digital nature you will need:

  • A device connected to the internet, with the Zoom application downloaded which has a webcam and microphone.
  • Another device (Ideally a computer) connected to the internet, with a browser that can load chrome web browser.

If you don’t have access to a computer with internet access and you are interested in participating, please get in touch via email info@makodigitalarts.org.uk or call us on 0151 345 1419.

Are There Any Costs?

All of the sessions are completely free of charge thanks to funding from the European Social Fund.

In fact, we will give you a £30 Amazon voucher for successfully completing* the course!

(*successful completion means attending all 6 weeks and completing all work and ILP’s.)

What Will This Course Lead To?

This is an excellent course to support you in exploring and gaining basic creative digital marketing skills to help in the setup and development of a business venture or project. 

The course will also support the development of skills for future employment or should you wish to look at further education or career opportunities within the field of creative digital marketing.

How Do I Apply for a Place?

To apply for a place on the course please visit the following: Eventbrite Link

Or apply below

 

 

December 9
18:00 — 20:00 (2h)

Online

Mako Create

Apply here